Conversion Rate Optimization (CRO)
Turning more of the traffic you already have into leads and customers — before spending more to get new visitors in the door.
Most businesses respond to weak conversion numbers by spending more on traffic — more ads, more SEO, more content — without ever asking why the traffic they already have isn't converting. A site with a 1% conversion rate that gets more visitors is still converting 1% of a bigger number; the underlying leak never gets fixed, it just gets more expensive to ignore.
CRO starts with figuring out where visitors actually drop off and why — through analytics, session recordings, and honest usability review — then testing specific changes against that evidence instead of redesigning a page based on a hunch about what "looks better." Small, validated changes to the right page often move revenue more than an entire new marketing campaign.
What's Included
Conversion audit
A full review of your key pages and funnel using analytics, session recordings, and heuristic evaluation to identify exactly where and why visitors are dropping off.
Prioritized test roadmap
A ranked list of changes worth testing, prioritized by expected impact and effort, not a scattershot list of "best practice" tweaks.
A/B testing and implementation
Tests built and run against your actual traffic, with results measured for statistical significance before a change is rolled out permanently.
Funnel and conversion reporting
Reporting on conversion rate movement by page and by test, tied to the actual business outcome — leads, signups, revenue — not just click-through rate.
Our Approach
Find the actual drop-off point, not a guess.
We use analytics and session recordings to see exactly where visitors lose interest or hit friction, instead of redesigning a page based on opinion.
Test before committing to a redesign.
Changes get validated through testing against real traffic before being rolled out permanently — we don't ship a full redesign on a hunch and hope conversion improves.
Prioritize by impact, not by what's easiest.
The test roadmap is ranked by expected effect on conversion, so effort goes toward the changes most likely to matter, not whatever's quickest to implement.
Frequently Asked Questions
A/B testing needs enough traffic to reach statistical significance in a reasonable timeframe — generally a few hundred conversions a month per page being tested. Below that, we shift toward qualitative methods (session recordings, usability review, direct user feedback) rather than running underpowered tests that produce misleading results.
Usually yes. Fixing a leaky funnel before scaling traffic means every additional visitor you pay for converts at a better rate, which lowers your effective cost per lead across every channel — paid, organic, everything. It's often the highest-leverage work available before increasing spend elsewhere.
A focused CRO engagement — audit plus an initial testing cycle — typically runs ₹50,000-1.2 lakh over 8-10 weeks depending on how many pages and tests are involved. Ongoing CRO as ad spend or traffic scales is priced separately.
Yes — most CRO work is scoped to specific high-traffic, high-intent pages (landing pages, checkout, signup flows) rather than a full-site redesign. We identify which pages carry the most conversion impact and focus there first.
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