Paid Advertising & PPC Management
Paid campaigns scoped to a measurable outcome before they launch — not run on autopilot to keep the impression count climbing.
A common pattern in paid advertising is a campaign that runs for months with steady spend and a report full of impressions and clicks, but no clear answer to the question that actually matters: what did this produce for the business? Agencies have little incentive to fix an underperforming campaign when the same monthly management fee gets charged whether the campaign converts or not.
We set the target — cost per lead, cost per acquisition, return on ad spend — before a campaign launches, not after a few months of "let's see how it performs." Budgets get reallocated toward what's working and pulled from what isn't, based on that target, instead of running every campaign out the full contract regardless of results.
What's Included
Campaign strategy and setup
Platform selection (Google Ads, Meta, LinkedIn, or a mix), audience and keyword research, and campaign structure built around your target outcome.
Ad creative and copy
Ad copy and creative built and tested for your specific offer and audience, not generic templates recycled across clients.
Conversion tracking setup
Proper conversion tracking and attribution configured before spend starts, so results are measured against real leads or sales, not just clicks.
Weekly optimization and reporting
Ongoing bid, budget, and creative adjustments based on performance against your target, with reporting that shows the actual cost per outcome.
Our Approach
Agree on the target before spending a rupee.
We set the cost-per-lead or cost-per-acquisition target with you before launch, so there's a clear bar for whether the campaign is working.
Launch lean, then scale what converts.
Campaigns start with a controlled test budget across a few audiences or keyword sets. We scale spend into what's converting and cut what isn't, instead of spreading budget evenly and hoping.
Report against the target, honestly.
Reporting shows performance against the agreed target, including when something isn't working. We'd rather tell you a channel needs more time or a different approach than pad a report with impression counts.
Frequently Asked Questions
Depends on your industry, competition, and the cost of the customer you're trying to acquire. We'll model a realistic budget range based on your target cost-per-lead and market competitiveness rather than pulling a number out of the air. Many clients start with a test budget of ₹30,000-50,000/month to gather enough data before scaling.
Management typically runs a flat monthly fee of ₹20,000-40,000 or a percentage of ad spend, depending on campaign complexity — we're upfront about which model fits your situation and why, rather than defaulting to whichever earns us more.
Both, and we recommend the mix based on where your buyers actually make decisions. Some businesses see the best return from Google Ads alone; others need paid social to build awareness before search intent even exists. We won't run a platform just because it's part of a standard package.
Paid campaigns can start driving traffic within days of launch, but meaningful optimization data typically takes 3-4 weeks to accumulate before we can confidently scale what's working. We're upfront that the first few weeks are about learning, not peak performance.
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