Which platforms should we actually be on?

Depends entirely on where your buyers spend time and how they make decisions. A B2B software company and a local retail brand should almost never run the same platform mix. We'll tell you honestly if a platform you want to be on isn't worth the effort for your business.

Do you guarantee follower growth?

We don't sell follower growth as a target, because it's the easiest metric to inflate and the least connected to results. We'll report on follower trends as context, but the goals we commit to are tied to engagement quality and, where trackable, leads or conversions.

Can you run organic and paid social together?

Yes, and for most businesses we recommend it — organic content builds the brand and credibility that makes paid social convert better, and paid social extends reach organic alone can't achieve. We scope the mix based on your budget and timeline.

What does social media management cost?

A focused social media management engagement — one to two platforms, strategy plus execution — typically runs ₹25,000-60,000 per month depending on content volume and creative complexity. Paid social ad spend is scoped and managed separately from the management fee.

Social Media Marketing (SMO) Agency in Pune

Social Media Optimization & Marketing (SMO)

Part of Digital Marketing ←

Social media managed around what it should actually produce for your business — not a growing follower count that never converts.

A lot of social media management is built around metrics that are easy to grow and easy to show a client — followers, likes, reach — none of which have a reliable relationship with revenue. A business can hit a stretch of "great engagement" months and see zero movement in actual leads or sales, because the content was optimized for likes, not for getting a buyer to take the next step.

We start by figuring out what social media should actually do for your specific business — brand awareness for a longer sales cycle, direct lead generation, community building around a product, or supporting paid campaigns — and build the content strategy and platform choice around that, instead of running every platform with generic content because that's the default package.

What's Included

Platform strategy and audit

An assessment of which platforms actually reach your buyers, and a strategy that doesn't spread thin content across every platform just to say you're "active everywhere."

Content calendar and creative

A planned, on-brand content calendar with creative built for how each platform actually performs, not one asset resized five ways.

Community management

Comments, messages, and mentions monitored and responded to promptly — including flagging anything that needs a human decision rather than a scripted reply.

Monthly performance reporting

Reporting built around engagement that connects to business intent — shares, saves, inbound messages, click-throughs — not a vanity follower-growth chart.

Our Approach

Define what social is actually for.

Before posting anything, we agree on the specific goal — awareness, leads, retention, support for a launch — because the content and platform mix change completely depending on the answer.

Build content around your actual audience.

Content is built around what your specific buyers engage with, not a generic template of "5 posts a week" applied to every client the same way.

Track engagement that means something.

We report on the engagement signals that correlate with real intent — saves, shares, DMs, link clicks — and are transparent when a platform or format isn't producing them.

Frequently Asked Questions

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Social Media Optimization & Marketing (SMO)