Generative Engine Optimization (GEO)
Shaping how generative AI tools describe your business when someone asks about your category, your product, or your competitors.
Generative AI tools are increasingly the first place people research a company, a product category, or a purchase decision — and they form that description from whatever information they've absorbed about you across the web, which for most businesses is thin, outdated, or entirely absent. Ask an AI tool to compare your business to a competitor and it may describe the competitor in detail and say almost nothing accurate about you, simply because there's more usable information about them online.
GEO is the work of making sure the information available about your business — on your site, in press coverage, in directories, in third-party mentions — is consistent, factual, and substantial enough for a generative model to draw on accurately. It's a slower, more foundational effort than a single content rewrite, and we're upfront that it compounds over months rather than producing an overnight change.
What's Included
Brand presence and mention audit
A review of what's currently said about your business across the sources generative AI models are known to draw from — your site, directories, press, review platforms, and industry publications.
Authoritative content buildout
Substantive, fact-based content about your business, offerings, and expertise, built to give AI models accurate material to reference.
Third-party mention and citation building
Outreach and placement work to get accurate information about your business into external sources — directories, industry sites, credible publications — that generative models weigh alongside your own site.
Quarterly AI description check
Periodic testing of how major generative AI tools describe your business and category, flagging inaccuracies or gaps to address next.
Our Approach
Find out what AI tools currently say about you.
Before any work starts, we test how ChatGPT, Gemini, Claude, and similar tools currently describe your business and your competitors, so we know the actual gap we're closing.
Fix inaccuracies before building new content.
If an AI tool is describing your business incorrectly because of outdated or wrong information circulating online, we address that first — new content on top of bad source data doesn't help.
Build breadth of accurate, consistent information.
We build out and place content across enough credible sources that generative models have a consistent, accurate picture to draw from, not just one well-optimized page.
Frequently Asked Questions
They overlap but aren't identical. AEO is about your own content being structured to get pulled into a direct answer for a specific query. GEO is broader — it's about shaping the overall picture a generative AI model has formed of your brand across many sources, so when it describes or compares you, the description is accurate and favorable, even for queries that don't link straight to your site.
No, and we won't claim otherwise. These models synthesize from many sources and change how they respond over time. What we can do is make sure the accurate, substantive version of your business is well-represented in what they draw from, which measurably improves the odds of a fair and correct description.
If your SEO is already solid, GEO is a natural extension rather than a separate investment — a lot of the same authoritative content and credible mentions serve both. We typically recommend starting GEO once your core SEO and site fundamentals are in reasonable shape, rather than running it in isolation.
A GEO engagement is more of a sustained effort than a project with a hard end date — a typical starting scope runs ₹40,000-90,000 per month over a minimum of 3-4 months before you'd expect to see a measurable shift in how AI tools describe your business. We're upfront that this is a slower-moving channel than paid ads or even traditional SEO.
Related Digital Marketing Services
Related Articles
- July 28, 2026
- Digital Marketing
How to Rank on Google AI Overviews and ChatGPT: A Practical AEO/GEO Guide
A hands-on guide to answer engine optimization — how to structure content so Google AI Overviews and ChatGPT actually cite it, from an AEO/GEO services provider.
read more
- September 2, 2026
- Digital Marketing
Content Marketing Strategy That Actually Ranks: A GEO-Ready Framework
A content marketing strategy framework built for both traditional SEO and generative AI engines — from a content marketing services team that structures for both.
read more
- July 21, 2026
- Digital Marketing
SEO vs AEO vs GEO: What's the Difference and Why Your Business Needs All Three in 2026
SEO, AEO, and GEO are not competing strategies. This guide from an SEO and AEO services provider explains the differences and how to prioritize each in 2026.
read more